Leo Tolstoy :: Essays Papers

Leo Tolstoy Leo Tolstoy was a Russian author, one of the greatest authors of all time. Leo Tolstoy was born at Yasnya Polyana, in Tula Province, the fourth of five children. His parents died when he was young, and he was brought up by relatives. In 1844 Tolstoy started to study law and oriental languages at Kazan University, but he never earned a degree. Dissatisfied with the standard of education, he returned in the middle of his studies back to Yasnaya Polyana, and then spent much of his time in Moscow and St. Petersburg. After contracting heavy gambling debts, Tolstoy accompanied his older brother to the Caucasus in 1851, and joined an artillery regiment. In the 1850s Tolstoy also began his literary career, publishing the autobiographical trilogy Childhood, Boyhood, and Youth. During the Crimean War, Tolstoy commanded a battery, and was at the siege of Sebastopol . In 1857 he visited France, Switzerland, and Germany to learn more about society and how to improve it. After traveling for a time, Tolstoy settled in Yasnaja Polyana, where he started a school for poor children. He saw that the secret of changing the world was in education. He investigated during his travels to Europe educational theory and practice, and published magazines and textbooks on the subject. In 1862 he married Sonya Andreyevna Behrs, and they had 13 children. Sonya also acted as Tolstoy’s secretary. Tolstoy's fiction originally came out of his diaries, in which he tried to understand his own feelings and actions so as to control them. He read avidly, both in literature and philosophy. In the Caucasus he read Plato and Rousseau, Dickens and Sterne; through the 1850s he also read and admired Goethe, Stendhal, Thackeray, and George Eliot. Tolstoy was convinced that philosophical principles can only be understood in their concrete expression in history. Tolstoy's major work, War and Peace, appeared between the years 1865 and 1869. The epic tale depicted the story of five families against the background of Napoleon's invasion of Russia. Its vast canvas includes 580 characters, many historical, others fictional. The story moves from family life to the headquarters of Napoleon, from the court of Alexander to the battlefields of Austerlitz and Borodino. War and Peace reflected Tolstoy's view that destiny controls everything, but we cannot live unless we imagine that we have free will.

Compare and Contrast the Characteristics of a Growing and a Mature Product Market Essay

‘Use extended examples to compare and contrast the characteristics of a growing and a mature product market. Regardless of the value of every product, they all progress through a product life cycle. The phase starts with the introduction of the product and gradually moves to growth, maturity and finally be replaced by new improved products or naturally decline. Each of these stages of product life cycle requires a different marketing mix and research. The life of a product is the period over which it appeals to customers. The sales performance of any product rises from nothing when the product is introduced to the market reaches a peak and then declines to nothing again. Examples of products that have had short lifespan in recent years are home computers. New models with new specifications are launched on the market rapidly to be replaced by newer models which is a similar story for mobile phones (ref: the times hundred business studies; Marketing Theory; online) Increase in the profit of the company is every businesses core goal. To reach the goal product life cycle management is vital. Some companies use strategic planning and others follow the basic rules of the different life cycle phase that are analysed later. The performance of the product has the main effect on the performance of every business from income to profit to cost recovery. Product life cycle helps business management decide which of its current products should receive more or less investment to ensure the business achieves its objectives. Let’s take an example of Apple iPhone: Introduction: Apple first introduces iPhone in Macworld San Francisco—January 9, 2007 (ref: Apple Press info; online). Growth: The apple iPhone sales for the year 2008 with 245% sales increase (ref: CNNMoney; iPhone sales grew 245% in 2008; online). Maturity: They introduced iPhone in other networks like 3G, 3Gs and Vodafone. Decline: iPhone 3G sold in cheaper price. Now they have moved from iPhone 3G to IPhone 4 and the latest iPhone 4 Siri. Apple first introduced iPhone in Macworld San Francisco—January 9, 2007. After its release iPhone made very good marketing sales in the stores. Many people lined up in front of the apple store to buy the newly released iPhone. Soon after its release apple had the sales of 6. 89 million (ref: CNNMoney; iPhone sales grew 245% in 2008; online). Apple used various promotional strategies to increase their market share. Their TV ads introduced people what their key features where and how they could be used. The first UK network to sell iPhone was O2 (ref; BBC news; O2 get iPhone contract in UK; online). After the partnership between the two business companies, O2 provided different monthly plan and tariffs for iPhone. More people where interested in buying iPhone in monthly plan and tariffs with O2. Apple also provided their customers with 1 Year free warranty for iPhone by which they managed to win trust and satisfaction from the customers. Because the iPhone was only supported by a single network 02, the company started to face decline in sale prices. They were at the maturity stage so; the iPhone brought different plan and ideas to boost up their sales again. In order to do so apple reduced price of iPhone. They made partnership with other networks like Vodafone (ref; BBC news; Vodafone enters UK iPhone market; online). Positive progress where then seen after they planned to join other networks and reduce the product price. In the time between 2009 and 2010 apple were able to sell 20, 731,000 iPhone. But they are rapidly doing there product development and now they have recently released iPhone 4s on 14th October 2011 (ref: techradar. com; apple iPhone 4S UK release date announced; online). Through the above different phases Apple has been able to establish itself a third position in the smartphone market share. This shows how different product phases can affect a company. As you can see iPhone had the popularity on the introduction and increased sales on the growing phase but it started to have fewer sales and went into maturity. At the maturity phase apple had to invest more on their product development and increase their sales and popularity. They had less income but more expenses as they had to implement development plans and strategies and increase advertisement. During the phases apple may not have been able to make profit but they gradually came up with new ideas and increased income. Summing up the product life cycle has a significant impact on the business strategy and performance including marketing and product development. It also helps the business determine when it’s reasonable to eliminate certain product, what are the consequences and also work on substituting it with new innovative product. But with the benefits there are also some limitations of product life cycle. As Products, companies and markets are different, so not all products or services go through every stage of the PLC. There have been many cases where products have gone straight from introduction to decline, usually because of bad marketing, misconceived features, lack of value to the consumer or simply a lack of need for such a product. However, even if products would go through every stage of the PLC, not all products/services spend the same length of time at each stage. This adds another level of complexity in determining which PLC stage the product is in and consequently, which strategy to apply (ref: marketing91. com; limitation PLC; online). Hence, there are both benefits and limitations of product life cycle and it has different effect on a company depending on which stage the product is and what strategy is to be implemented. The Product Life Cycle model is inefficient when dealing with Brands or Services. Brands are not products but do have a life cycle of their own, and products belonging to a certain brand will experience a very different life cycle than the brand itself. For example, Dell and Mercedes-Benz are very strong brands whose life cycle is marginally affected by the failure of any of the products, which they hold (ref: marketing91. com; limitation PLC; online).

Letter Of Credit International Trade - 1234 Words

Student name: Institution name: Course Instructor: International trade Letter of Credit (L/C) and a draft A letter of credit is a written pledge by a buyer’s or importer’s bank to the exporter or seller’s bank. The letter of credit guarantees payment of a particular sum of money in a specified currency, as long as the seller meets the specified conditions and presents the set documents within the agreed timeframe. The prescribed documents include commercial invoice, airway bill and certificate of origin. To institute a letter of credit favoring the seller, the buyer either makes an upfront payment of the specified sum or negotiates with the issuing bank. When the seller or agrees to use the letter of credit, the documents presented (airway bill, invoice and the certificate of origin) ought to be accompanied by a draft. A draft is an instrument used to demand payment. The draft is mainly a check representing the claim for payment, also known as the bill of exchange; it is drawn and signed by the seller (exporter). What is the major difference between â€Å"currency risk† and â€Å"risk of non-completion?† How are these risks handled in a typical international trade transaction? Currency risk is the possibility that the currency chosen for payment of the import fluctuates in value relative to the exchange currency. Take a case where a British firm exporting to France wants payment in pounds while the Importer (French) wants to make the payment in Euros. 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